Your goal and focus
One goal, two or three directions. Everything in your plan serves them.
Reach
€3,000 / month from commercial shootsBy
DecemberOutcome
€3,000 / month from commercial shoots
Two regular commercial clients
Published in one international title
By when
October
December
February
Assistant
A named number is checkable in December — "more commercial work" isn't.
Focus directions · pick 2–3
Commercial portfolio
Work that shows the job you want to be hired for.
Client outreach
A repeatable way to reach the people who commission.
Rates and negotiation
Pricing your work and holding the number.
Personal brand
Recognisable and remembered between jobs.
Network
The people who bring you into projects.