Commercial portfolio

Choose the actions for this direction

Here's where I'd start. Untick anything that doesn't fit.

Map where your work comes from today and name your strongest segment

The other portfolio actions build on what you find here.

Reshoot the two portfolio pieces you no longer stand behind

Clients look at the whole set, so every image counts.

Cut the portfolio to twelve images that sell one kind of job

A short, focused set is easier for a client to read.

Write the one line that says what you shoot and who for

It helps people find you for the work you want next.

Post three times from the new commercial set

Clients can only respond to work they've actually seen.

Replace the two weakest images with work from the last three months

By then you'll have newer work worth showing.

Your goal is commercial work, so these all point that way. Keep the ones that fit and drop the rest.
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