Direction 1 of 3

Your new direction

Choose the actions for this direction

Here's what I'd do for this direction. Untick anything that doesn't fit.

Write the sentence you want people to repeat about your work

Week 6 · It gives people a simple way to describe your work.

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Choose one place where your work is easy to find, and make it current

Week 7 · People only need one place that's up to date.

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Pick three pieces that say the same thing about you

Week 9 · A few consistent pieces say more than many mixed ones.

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Write the short version of who you are and what you shoot

Week 11 · It comes up often, so it helps to have it ready.

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Reshoot the two portfolio pieces you no longer stand behind

Week 2 · From your old direction.

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Replace the two weakest images with work from the last three months

Week 11 · From your old direction.

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These are general starting points for a new direction rather than anything drawn from your answers. Keep what fits, untick the rest, and add your own.

+ Add action

Finished earlier

✓ Map where your work comes from today and name your strongest segmentWeek 1

✓ Cut the portfolio to twelve images that sell one kind of jobWeek 3

✓ Write the one line that says what you shoot and who forWeek 4

✓ Post three times from the new commercial setWeek 5