Week 1 of 12 · Focus and packaging
Week 1
- ✓ Map where your work comes from today and name your strongest segment Commercial portfolio · done
- ✓ List 20 brands and studios that commission the work you want Client outreach · done
- ✓ Write down what you charged for your last five jobs, and why Rates and negotiation · done
Week 2 of 12 · Focus and packaging
Week 2
- → Reshoot the two portfolio pieces you no longer stand behind Commercial portfolio · moved to week 5
Week 3 of 12 · Focus and packaging
Week 3
- ✓ Cut the portfolio to twelve images that sell one kind of job Commercial portfolio · done
Week 4 of 12 · Focus and packaging
Week 4
- ✓ Write the one line that says what you shoot and who for Commercial portfolio · done
Week 5 of 12 · Launch and first income
This week
- ✓ Reach out to five of the twenty brands on your list Client outreach · done Thursday
- ✓ Post three times from the new commercial set Commercial portfolio · done Wednesday
- ✓ Draft the outreach email to the three that replied Client outreach · done Friday
- ○ Write your rate card for commercial day rates Rates and negotiation
- → Reshoot the two portfolio pieces you no longer stand behind Commercial portfolio · carried in from week 2
Week 6 of 12 · Launch and first income
Week 6
- ○ Send two proposals for commercial shoots Client outreach
Week 7 of 12 · Launch and first income
Week 7
- ○ Reach out to five more brands on your list Client outreach
Week 8 of 12 · Launch and first income
Week 8
Nothing planned. This is your review week.
Week 9 of 12 · System and scale
Week 9
- ○ Ask two past clients for a referral Client outreach
- ○ Write the follow-up you send when nobody replies Client outreach
Week 10 of 12 · System and scale
Week 10
- ○ Put your rate card and terms into one document you can send Rates and negotiation
Week 11 of 12 · System and scale
Week 11
- ○ Replace the two weakest images with work from the last three months Commercial portfolio
- ○ Set a weekly hour for outreach and keep it Client outreach
Week 12 of 12 · System and scale
Week 12
- ○ Decide what you will stop offering for free Rates and negotiation
The last week of your plan.